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This web site shop.scubagear.dk has the following in the web page, "Lær at dykke - Open Water." We noticed that the webpage also stated " Foredrag, workshops, klub." It also said " Vil du med på eventyr? Vil du opleve den forunderlige verden under overfladen? Hos ScubaGear har du mulighed for at lege med dykning under sikre og trygge forhold. Vil du gerne lære at dykke på din ferie. ScubaGear har alt i udstyr til snorkling, fridykning, UV-jagt, havsvømning, børnesvømning." The header had SSI as the highest ranking optimized keyword. It is followed by dykning, dykkerkursus, and scuba which isn't as ranked as highly as SSI. The next words shop.scubagear.dk used was amager. open water was included but might not be understood by search engines.